Festuris – Gramado International Tourism Fair launches its new visual identity for the 38th edition, which will take place from November 12 to 15, 2026. Designed by GEMELO / CREATIVE, the proposal reflects the central theme of next year's event - “Real relationships that build the future” - and reinforces the human character that drives tourism and boosts the development of the sector.
In a global scenario marked by technological speed and the expansion of artificial intelligence, Festuris 2026 proposes an essential counterpoint: the future of tourism will be human. A human who negotiates, creates, connects, and transforms. More than transactions, tourism is made up of bonds, of encounters capable of moving economies, generating belonging, and revealing new ways of experiencing the world.
An identity that expresses presence
The new visual identity strengthens Festuris as an environment for qualified business and genuine connections, where brands, destinations, and people come together in a vibrant ecosystem of evolution for tourism. The design combines global sophistication with human sensitivity, presenting an aesthetic that communicates energy, movement, and depth.
The color palette highlights intense reds and oranges, representing human warmth and transformative energy, which are the forces that drive true relationships. These tones are supported by blacks and deep gradients, which bring contrast, elegance, and modernity.
The graphic elements include tones that evoke vitality, layers that symbolize bonds, geometry inspired by the “F” of Festuris, overlapping textures that create visual rhythm and a sense of movement, and international and editorial typography, reinforcing the global character of the event.
Each segment of Festuris has specific color variations, ensuring diversity without losing unity.
Festuris 2026 - With its new visual identity, Festuris presents itself for 2026 as a human ecosystem of transformation, where businesses become solid because they are born from true bonds. Everything converges towards the purpose that guides the next edition: Real relationships that build the future.
More information on the website festurisgramado.com or on the event's social media @festurisgramado.
