"Time as Luxury"
Festuris Gramado — one of Latin America’s premier tourism business platforms — is gearing up to celebrate a major milestone in 2025: ten years of the Luxury Area, a dedicated space for high-end brands, exclusive experiences, and luxury tourism. Designed to meet the demands of a rapidly expanding global segment, the Luxury Area swiftly positioned itself as a standout feature of the show.
Over the past decade, it has welcomed leading national and international brands, fostered strategic industry meetings, and reinforced luxury tourism as a powerful economic and branding force.
“It’s been ten years of careful curation, blending refinement, innovation, and cutting-edge experiential tourism. The Luxury Area was a bold move at the time, and it has proven both successful and essential,” says Marta Rossi, founder and CEO of Festuris. “It’s a space that brings value, creates high-quality business opportunities, and connects the industry’s most influential brands and professionals.”
For 2025, the area promises its most impressive edition yet — with elegant design, sensory experiences, exclusive activations, and a curated exhibitor lineup representing the best in hospitality, premium destinations, lifestyle, wellness, and luxury-oriented technology.
“Luxury tourism requires authenticity, attention to detail, and high-level personalization. Over the last ten years, the Luxury Area has delivered just that — a refined showcase of the most desired brands in the industry,” adds Eduardo Zorzanello, CEO of Festuris. “In 2025, we’ll celebrate this journey with excellence and many new highlights.”
Luxury Area 2025 will also pay tribute to those who helped shape its legacy — exhibitors, curators, partners, and visitors who’ve made it one of the event’s most iconic spaces.
More than just a physical area, the concept of luxury today represents experience, prestige, and transformation within Brazilian tourism.
Text by: Liberado Júnior | fernando@rossiezorzanello.com.br
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