Festuris – Gramado International Tourism Fair is reinforcing its global presence by simultaneously participating in three major industry events, two of them international, expanding strategic connections and strengthening the promotion of Gramado, Rio Grande do Sul, and Brazil in the global market.
From February 25 to March 1, Festuris is attending BTL – Better Tourism Lisbon, Portugal’s leading tourism fair, held in the city of Lisbon. The event brings together more than 100 international destinations, around 1,600 exhibitors, and is expected to welcome over 82,000 visitors. In this edition, Brazil is the invited international destination.
Representing Festuris at BTL are CEO Eduardo Zorzanello and Luxury Space Coordinator Jardel Hay. Their participation strengthens relationships with the European market and enhances Gramado’s visibility as an international tourism destination.
“The presence of Festuris at BTL strengthens our international connections and expands opportunities to build relationships with strategic European players. Being here is essential to promote Gramado and further position Festuris in the European market, tightening commercial and institutional ties,” Zorzanello emphasized.
The participation also highlights Festuris’ strong partnership with Portugal and with the airline TAP Air Portugal, an important link in connectivity between Brazil and Europe and a strategic partner in increasing tourism flow between the two countries.
Another international front for Festuris is taking place in Bogotá, at the Vitrina Turística Anato, organized by the Asociación Colombiana de Agencias de Viajes y Turismo and held from February 25 to 27. The event brings together more than 30 countries, 1,600 exhibitors, and is expected to welcome over 54,000 industry professionals. This year, the Mexican Caribbean is the guest destination of honor.
Representing Festuris in Colombia are Commercial Manager Andréa Oliveira and Commercial Executive for the LGBT+ Space and International Market, Dan Hay. The participation is considered strategic for strengthening the brand in the Latin American market and expanding business opportunities with neighboring countries.
In Brazil, Festuris also took part in LACTE - Latin American Community for Travel and Events Experience, held on February 23 and 24 in São Paulo. The meeting is organized by ALAGEV - Associação Latino Americana de Gestão de Eventos e Viagens Corporativas and brings together suppliers, buyers, and specialists from the events and corporate travel sector.
Representing Festuris at LACTE were Logistics and Travel Manager Débora Dilkin and Commercial Executive for the Business & Innovation Space and General Fair, Carla Tissot, strengthening relationships with the corporate segment and expanding opportunities in the national market.
With a strategic approach and qualified presence on multiple fronts, Festuris reaffirms its commitment to internationalization, business generation, and strengthening Gramado as one of Brazil’s leading tourism destinations.
