Tourism has evolved, traveler behavior has changed, and along with it the way destinations, brands and experiences are communicated. But what truly generates impact, engagement and, most importantly, conversion in the travel sector today? This is the central reflection of the new episode of the Festuris Podcast, now available on digital platforms.

In this edition, the guest is tourism digital marketing specialist Thiago Akira, who shares his insights on the strategies dominating social media and transforming the digital presence of companies and destinations. During the conversation, the episode explores the main platforms used by the sector and analyzes inspiring case studies from destinations, brands and tour operators that have successfully turned the digital environment into a showcase of real results.

The discussion also addresses communication trends, consumer behavior and the importance of producing relevant content to stand out in an increasingly competitive market.

According to Festuris CEO Eduardo Zorzanello, the podcast reinforces the event’s commitment to fostering relevant discussions for the tourism trade.

“The podcast is another channel we have created to encourage important discussions for tourism, bringing together experts and personalities who help the industry reflect on trends, innovation and opportunities for the sector,” Zorzanello highlights.

The Festuris Podcast aims to expand dialogue about contemporary tourism by bringing together professionals, specialists and leaders who share experiences, ideas and best practices that help drive the development of the sector.

The full episode is now available on the official Festuris YouTube and Spotify channels.

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Text: Fernando Gusen | fernando@festurisgramado.com.brPhoto: Festuris/Press Release