Exclusive Experiences Featuring Portugal, Spain, and Argentina at the Luxury Area

Festuris’ Luxury Area is recognized for gathering the most refined brands and destinations in world tourism, offering a high-level business and networking environment. This year, the Area gains even more relevance with the presence of special projects that reflect the charm, culture, and exclusivity of some of the planet’s most desired destinations.

Celebrating its 10th anniversary, the Luxury Area will showcase highlights from Spain and Argentina, each presenting distinctive settings designed to immerse visitors in experiences that go far beyond traditional tourism promotion. Spain captivates with its tradition, gastronomy, and art, while Argentina seduces with wine tourism, breathtaking landscapes, and the cosmopolitan charm of cities like Buenos Aires.

Portugal takes center stage as this edition’s “Guest Country of Honor,” receiving special attention within the Luxury Area. With a dedicated project to showcase its historical heritage, award-winning wines, and warm culture, the destination reinforces its position as a favorite among travelers seeking refinement, hospitality, and authenticity.

By bringing these countries together in an environment that breathes sophistication, the Festuris Luxury Area reaffirms its role as a global showcase for high-end destinations. More than a business hub, it is an invitation to experience the unique and discover the very best that luxury tourism has to offer.

FESTURIS – This year, the 37th Festuris will take place from November 6 to 9, under the theme “Reimagining Tomorrow.” Over 50 international destinations and more than 15,000 tourism economy professionals are expected to attend. More than 2,500 national and international brands will be on display, and over 450 journalists and content creators will cover Festuris for their channels. For more information, follow Festuris on social media @festurisgramado.

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Text: Liberado Júnior